Recommendations for the promotion of sites and SEO

SEO Search Engine Optimization The Hotlist.biz platform has full support for a proper SEO structure for websites, including “Microdata” for product pages, category trees, and reviews. You can specify all “Meta data” on your sites, and also use additional features for stores — for example, you can automatically add the necessary words to all products in a certain category or generate meta descriptions for products depending on the category they belong to. You can create META titles for search queries (including queries from search filters). You can create collections to display products not only in the main category or by manufacturer, but also according to your own criteria. The sites support the use of “Tags”, a Sitemap.xml, and RSS feeds.

Advertising To attract buyers, create advertising campaigns on sites such as:

Google
Yandex

Order a ready-made solution You can order SEO promotion and advertising campaign setup from verified specialists — send a request via feedback and we will recommend specialists according to your needs. A properly optimized campaign significantly saves your budget.

Content Create unique content (original texts)
Copy less text from other sites and publish unique content on your site.
You can order articles starting from $0.5 per 1000 characters, or write texts yourself.

You can use our Online Text Generator to spin articles for posting on other sites.

Meta tags, keywords and description Use meta tags (Meta tags) correctly
You can specify meta tags for all pages. The main meta tags for SEO are title, keywords, and description. The most important tag for search engine results is the title tag.
Use the phrases in your text that people search for when looking for your products or services.

Spoiler: For example

(For example, we have specified phrases and queries related to free website or online store creation)

Title: (Main words by which the page will be found) Create a website for free

Keywords: (Keywords separated by commas) Free website, create website, create store, website builder, create a website for free

Description: (A brief description that appears in search results as a description for the page) On the HotList.biz platform you can create a website or online store for free, in just a few minutes.

How to create different Meta data for pages with search queries? Search queries (in the search form or search filter) are not indexed by default, thus protecting the site from many duplicate meta data. This is because after filling in the search form, a person starts navigating through pages 1, 2, 3, and so on. Since there are no unique descriptions for such pages, a NOINDEX Meta tag is added to them by default.

How to create your own description for a page with a search query?

Fill in the query (or check the necessary boxes in the search filter, or enter a search phrase in the search field)
At the bottom of the page (for example, under the list of products), copy either the path to page №1 or the link with the text [Link to this page].
Go to Blocks/Menus and create a new block by placing it in “Meta tags: Title, Meta description, Meta keywords...” (or click to create a functional menu and select “Meta description”)
In the “Enter the pages to display the Block/Menu on” field, paste the link you copied earlier.
By default, indexing is disabled for search pages. You can disable the NOINDEX option in the site settings under the Search tab.

In this way, a page with specified search parameters will contain its own meta data.

Links about your site Place links about your site (buy links and articles)
Placing links about your site can significantly increase your search engine rankings.
Order the placement of articles, links, and notes about your site, and also spread information on various sites and forums.

E-mail Marketing You can also organize e-mail newsletters from your site
To make potential customers visit your site more often, use the built-in tools for e-mail newsletters. In addition, you can use mailing services (Mailchimp and others) by exporting your e-mail address list.
Hotlist.biz provides an E-mail address database with export, import, and management. You can also create a functional page for a "Subscription" form.

Enable HTTPS protocol and SSL certificate Search engines have begun to use SSL certificates as a factor affecting your site’s ranking in search results.

Instructions for connecting an SSL certificate.

Analyze your traffic Analyze the sources of your traffic
You can connect Google Analytics and use “Tags” in your links — for example, by using a link builder and tracking traffic sources as well as all data, including adding products to the cart and e-commerce performance.